PPC Competitors – Should You Feed Them Head Fakes?

Do you check out your competition’s PPC ads and placements? Well, you can probably assume that they are checking out your PPC program. This leads to the question of whether the benefits of using geographical targeting to disguise your ads and placements from competitors is worth the effort required. Hiding your PPC ads from your […]


Getting Back Up After Penguin

This guest post was contributed by Colby Hooley, a SEO Specialist at Robotdon essay checker service. There are many blogs that we know of that have fallen into oblivion, perhaps even one you are involved with. So Google has chewed you up and spit you out, and sometimes it is really hard to get back up.  Maybe your […]


Google Adwords Cost Per Click Declined For Second Consecutive Quarter

The cost per click paid by Google’s Adwords clients could not keep climping forwever.  After years of increases, the average cost that advertisers pay Google has finally started to decline. The average cost per click paid by Google’s U.S. advertisers decreased 8% during the 4th quarter of 2011 versus both the previous and year ago quarters . Not […]


Should Google Extend Their Brand to Include Home Entertainment Systems?

Google is developing a home-entertainment system, according to a report by the Wall Street Journal. The device will “stream music wirelessly throughout the home” and will be branded with the Google name. While it may be premature to jump to conclusions about Google’s intentions for home entertainment systems, I am extremely skeptical about the likelihood of […]


Web Analytics Can Be An Idea Generator For Social Media Posts

Here is an example of web analytics serving as the inspiration for a successful social media post. In reviewing the most viewed dresses on the site of designer Mac Duggal, it jumped out that the dress getting the most page views is the one pictured to the right. Based on this tidbit of information, the site’s Community Manager created a post featuring this photo to […]